France Just Banned Ultra-Fast Fashion Ads—What It Means for the Future of Clothing

"Fast fashion is no longer just a style problem—it’s an environmental crisis."

🇫🇷 France Says “Non” to Ultra-Fast Fashion

In a bold move this month, the French Senate approved a groundbreaking law targeting ultra-fast fashion brands like Shein and Temu. The legislation includes:

• A ban on advertising these platforms (including influencer promos)

• A growing eco-tax, starting at €5 per item in 2025, rising to €10 by 2030

• Mandatory “eco-score” labels to measure environmental impact

• Supply chain accountability and curbs on free returns

📖 Read more from Reuters → Here

🌿 Why This Is Big for Sustainable Fashion

This is more than a national policy—it’s a global signal that the age of cheap, disposable clothing is being challenged.

For brands like Rivarossa Botanicals, it’s a clear moment of alignment. The values we weave into every naturally dyed garment—slowness, thoughtfulness, transparency—are exactly what the world is beginning to demand.

💛 What We Do Differently

• 🧶 We use natural dyes grown in our garden—like Alyogyne huegeii, coreopsis, and indigo.

• 🪡 Each piece is made with intention—not mass-produced.

• 🌏 We’re committed to low-waste packaging and biodegradable materials.

Every piece tells a seasonal story—and is made to last.

👉 Explore our Botanical Collection
👉 Join a Natural Dye Workshop

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