5 Things to Look for in a Truly Sustainable Brand

Because “green” isn’t always clean.

In a world full of buzzwords and greenwashing, it can be hard to tell which brands are actually sustainable. Here’s a guide to help you shop more intentionally.

✅ 1. Transparent Supply Chain

Brands should be open about where and how their garments are made. Look for names of factories, photos of processes, or certifications.

✅ 2. Eco-Friendly Materials

True sustainable brands use:

✅ 3. Small-Batch or Made-to-Order

Sustainable brands avoid overproduction by creating:

  • Small seasonal collections

  • Pre-orders or custom items
    *This reduces waste and allows for more thoughtful design.

✅ 4. Low-Waste or Plastic-Free Packaging

Even shipping should reflect a brand’s values. Bonus points for compostable packaging, paper tape, and no single-use plastic.

✅ 5. Cultural & Environmental Respect

Ethical brands acknowledge the traditions and communities behind their materials and methods. They:

  • Give credit to indigenous dyeing techniques

  • Avoid appropriating without permission

  • Pay fair wages

💛 How Rivarossa Botanicals Measures Up

At Rivarossa Botanicals, we:

  • Grow and hand-dye with seasonal flowers

  • Package with compostable materials

  • Release only small, thoughtful collections

  • Share behind-the-scenes transparently

👉 Read about our process
👉 Shop naturally dyed garments

🛒 Want to Build a Conscious Wardrobe?

Start with one piece you truly love—and learn the story behind it.

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🌿 Fast Fashion vs. Slow Fashion: A Visual Guide