5 Things to Look for in a Truly Sustainable Brand
Because “green” isn’t always clean.
In a world full of buzzwords and greenwashing, it can be hard to tell which brands are actually sustainable. Here’s a guide to help you shop more intentionally.
✅ 1. Transparent Supply Chain
Brands should be open about where and how their garments are made. Look for names of factories, photos of processes, or certifications.
✅ 2. Eco-Friendly Materials
True sustainable brands use:
Natural dyes
Recycled or deadstock fabrics
Avoid polyester, rayon, and plastic-based blends.
✅ 3. Small-Batch or Made-to-Order
Sustainable brands avoid overproduction by creating:
Small seasonal collections
Pre-orders or custom items
*This reduces waste and allows for more thoughtful design.
✅ 4. Low-Waste or Plastic-Free Packaging
Even shipping should reflect a brand’s values. Bonus points for compostable packaging, paper tape, and no single-use plastic.
✅ 5. Cultural & Environmental Respect
Ethical brands acknowledge the traditions and communities behind their materials and methods. They:
Give credit to indigenous dyeing techniques
Avoid appropriating without permission
Pay fair wages
💛 How Rivarossa Botanicals Measures Up
At Rivarossa Botanicals, we:
Grow and hand-dye with seasonal flowers
Package with compostable materials
Release only small, thoughtful collections
Share behind-the-scenes transparently
👉 Read about our process
👉 Shop naturally dyed garments
🛒 Want to Build a Conscious Wardrobe?
Start with one piece you truly love—and learn the story behind it.
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